Welcome back to our small business series with Carolina Blogging. This is the place where we share information with you about small businesses in and around the Carolina’s. Consider using one of these businesses the next time you want to shop locally to help boost our economy! When you shop small business you are supporting families and aspiring individuals.
Today we are highlighting a small family business out of North Carolina.
How did your business get started?
While working as a Creative Director for a publishing company, I began selling clothes in my free time to make extra cash. I would load up clothes and do 3-5 pop up parties a week in lady’s homes. I made lots of friends and built amazing relationships with women in the Wilmington community. I was itching to be my own boss and to stretch myself creatively. Our business grew, and we launched our own, online clothing boutique – Mettle + Moxie. We now sell exclusively online via Facebook (Mettle + Moxie VIP) and our website mettleandmoxie.co.
We launch new arrivals every Tuesday and Thursday, first in our Facebook group (Mettle + Moxie VIP) to give our loyal followers first pick, and then items launch to our website mettleandmoxie.co for the public to shop.
What does your customer base look like? Do you serve a specific age group or customer type?
Our customer base is comprised primarily of women 30-50 years of age .
Does your business have a busy season or time of year that attracts more customers? When would be the perfect time for a customer to check out your business?
We are busy all the time. We launch new arrivals every Tuesday and Thursday, first in our Facebook group (Mettle + Moxie VIP) to give our loyal followers first pick, and then items launch to our website mettleandmoxie.co for the public to shop. We strive to keep new and fresh styles and we also try to limit the amount we carry so that all items and limited and unique!
What makes your business special to the community?
We strive to curate our clothing collection from companies that are using responsible manufacturing practices in the USA. We are also committed to supporting and partnering with local and global artisans! A portion of all sales is donated to organizations doing amazing things! When you shop with Mettle + Moxie you are truly shopping with purpose and giving back in style! (We love supporting Vigilant Hope, a nonprofit in the heart of Wilmington.)
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